Phase 1: Understanding the why
Our strategy was to build the hearts and minds of teachers. We started by attending a teacher conference and booking a meeting room to speak with teachers.
I worked with the product manager to run an innovation game called "Speedboat". The goal of the game was the get the teachers to provide inputs on the problems (destination) and pain points (anchors) that they had with parent engagement. We leveraged this data to develop the "why" for the parent project.
Parents and Children
We spoke with 10 parents and 10 students aross North America to better understand the pain points of parent engagement in k-8. We included groups from high-tech to low-tech schools. Our user researcher worked concurrently to conduct broader research for a new parent persona.